S.M.A.R.T. Pricing by Matteo Locane

Category: Pricing Strategy

  • What’s S.M.A.R.T. Pricing Anyway?

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    Matteo Locane
    in

    NOTE: this is a lightly edited transcript of this video. So what’s S.M.A.R.T. Pricing anyway? Hi, I’m Matteo Locane, independent Pricing consultant. If you’re here, you’ve probably asked yourself at some point “how do I make sure I’m pricing my products or services the right way?” Well, the S.M.A.R.T. Pricing framework helps you do just…

  • What’s Dynamic Pricing?

    What’s Dynamic Pricing?

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    by

    Matteo Locane
    in ,

    In late February 2024, US fast food chain Wendy’s announced a decision that generated a lot of media interest: the introduction of so-called Dynamic Pricing starting from 2025. The decision attracted significant criticism from media outlets and consumers, who saw parallels between this initiative and others such as Uber’s “surge pricing”. In the end, Wendy’s…