S.M.A.R.T. Pricing by Matteo Locane

Category: Dynamic Pricing

  • What’s Dynamic Pricing?

    What’s Dynamic Pricing?

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    by

    Matteo Locane
    in ,

    In late February 2024, US fast food chain Wendy’s announced a decision that generated a lot of media interest: the introduction of so-called Dynamic Pricing starting from 2025. The decision attracted significant criticism from media outlets and consumers, who saw parallels between this initiative and others such as Uber’s “surge pricing”. In the end, Wendy’s…