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“Pricing strategy is not a small business thing!” I have heard variations of this statement more times than I can remember. Pricing strategy is a discussion topic that many small businesses actively avoid – they prefer to focus on things…
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What’s S.M.A.R.T. Pricing Anyway?
NOTE: this is a lightly edited transcript of this video. So what’s S.M.A.R.T. Pricing anyway? Hi, I’m Matteo Locane, independent Pricing consultant. If you’re here, you’ve probably asked yourself at some point “how do I make sure I’m pricing my…
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What’s Dynamic Pricing?
In late February 2024, US fast food chain Wendy’s announced a decision that generated a lot of media interest: the introduction of so-called Dynamic Pricing starting from 2025. The decision attracted significant criticism from media outlets and consumers, who saw…