Author: Matteo Locane
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5 Pricing Problems Small Businesses Face – And How S.M.A.R.T. Pricing Solves Them
“Pricing strategy is not a small business thing!” I have heard variations of this statement more times than I can remember. Pricing strategy is a discussion topic that many small businesses actively avoid – they prefer to focus on things like marketing campaigns (as if pricing wasn’t part of marketing…) or cost control (as if…
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What’s S.M.A.R.T. Pricing Anyway?
NOTE: this is a lightly edited transcript of this video. So what’s S.M.A.R.T. Pricing anyway? Hi, I’m Matteo Locane, independent Pricing consultant. If you’re here, you’ve probably asked yourself at some point “how do I make sure I’m pricing my products or services the right way?” Well, the S.M.A.R.T. Pricing framework helps you do just…
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What’s Dynamic Pricing?
In late February 2024, US fast food chain Wendy’s announced a decision that generated a lot of media interest: the introduction of so-called Dynamic Pricing starting from 2025. The decision attracted significant criticism from media outlets and consumers, who saw parallels between this initiative and others such as Uber’s “surge pricing”. In the end, Wendy’s…